Enterprise planning
1. Expand the production and sales, achieve a rapid increase in the number of terminal image outlets, increase the sales of range hoods, implement the lean production mode, shorten the delivery period, and improve the operational efficiency.
2. Implement the strategic alliance strategy, major customer strategy and horizontal mode of cooperation with major brands. Chuangfu joins hands with Guangdong Easyfree Environmental Technology Co., Ltd. for powerful combination, aiming to jointly develop the kitchen appliances market in Mainland China and the rest of the world, and rapidly expand the sales channels (key support and counseling is being provided for major customers and key customers in key areas this year, so as to establish a model market)
3. Open up the international market, launch Chuangfu products into the international market, and march into the world based in China.
Brand measures
1. Re-design and implement the VI system, develop towards the direction of international leading brand, and enhance the visual impact of the brand.
2. Increase investment in terminal and publicity, expand the number of terminal outlets, and improve brand awareness and visibility.
3. Continue to further promote the terminal counseling marketing, and enhance the terminal marketing capability. Strengthen internal and external human resources construction, and enhance the terminal brand awareness.
Product measures and strategy
1. Continue to promote the implementation of the science and technology product strategy, increase investment, achieve independent research and development (mastery of the core technology) and self-manufacturing of more than 99% products, and implement outsourcing of some parts. Carry out ODM cooperation to strengthen the focus on product quality.
2. Advance from the tier-two product thinking to the tier-one product thinking, and improve the leading position of Chuangfu products.
3. Make efforts to keep ahead of others.
Build a leading brand in the electrical appliance industry
“Chuangfu”, like a valiant eagle flying in the blue sky, infuses new life into the home appliance industry in China. It stands on the industry’s highest point, and proudly bases itself in Guangdong, China with the attitude of creating a new era in the electrical appliance industry. Ambitious and farsighted, it aims to build a leading brand in the electrical appliance industry.
Powerful technical strength of “Chuangfu” comes from the world’s latest technology platform, where it conducts in-deep exchanges and interaction. The company continues to dispatch technical support personnel to make investigation and study abroad, so that an interactive mechanism of technological achievements has been formed to promote continuous improvement of the company’s technological content and innovation. The company has invested heavily in the introduction of advanced production equipment, computer monitoring system (for monitoring of the entire process from work-in-process to finished products), all-round automated raw material testing equipment and other equipment from abroad, so as to ensure reliability and stability of product quality.
“Chuangfu” combines human needs with kitchen appliances perfectly, and forges an amazing brand. Leading the world trend and technology, it will continue to create civilization and serve the society with a more attentive and professional spirit of dedication.
Brand strengths: Continuous improvement, (zero defect) product, sophisticated equipment, delicacy management
